How to Redesign a Website
Plain-English guides to planning a website redesign, the technology behind websites, web terms and web history.
Business & marketing
Guides for growing a local business.
CTR Guide
Marketing guides focused on click-through rate: search, ads, email, social and analytics, plus a marketing glossary.
KPI Garden
A library of business KPIs with definitions, formulas, worked examples and pitfalls for every part of a business.
Digital Nebraska News
Researched guides on starting and running a business in Nebraska, Iowa, Kansas and Missouri: taxes, funding, broadband and the tech scene.
Teams, technology & people
Guides for leading teams and making good decisions.
Agile vCIO
IT leadership for businesses without a full-time CIO: roadmaps, budgets, cybersecurity, vendors and cloud.
Agileaf
Practical agile for business teams beyond software: Kanban, retrospectives, prioritization, OKRs and continuous improvement.
The Agile Coach
Agile fundamentals, agile coaching and modern software development: Scrum, Kanban, retrospectives and CI/CD.
Transformation Coach
What coaching is, the models coaches use, choosing or becoming a coach, and coaching through change.
Conscious Thought Revolution
Guides to thinking well: mindfulness and attention, critical thinking and cognitive biases, and everyday philosophy.
Free tools
Tools you can use right now.
They run in your browser and don’t ask you to sign up.
Missed call cost calculator
Estimate what missed calls may cost in first visits, using your own numbers.
Website speed test
See your site’s performance score, Core Web Vitals and the top fixes.
KPI calculators
Work out common business metrics with worked examples alongside.
Marketing tools
Campaign link builder, A/B test calculators, a search result preview and more.
Business startup checklist
A step-by-step checklist for starting a business in Nebraska, Iowa, Kansas or Missouri.
Redesign checklist & redirect builder
Plan a redesign step by step and build redirect rules so old links keep working.
IT security self-check
A starting checklist for small-business security, backups and IT policies.
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